PEREMPUAN DAN MEDIA IKLAN SUATU ANALISIS KETIDAKADILAN DALAM MEDIA SOSIAL

  • Muhammad Alim Ihsan IAIN Palu
Keywords: Women and advertisement

Abstract

In the people'srealities, women's problems and advertising is
one thing that cannot be separated, because women in the eye of
society become an important scourge in advertisements without
women's identity feels empty and will not create balance in life. The
balance is that advertising is more likely to build a reality by
exploiting norms or values and secondly no single theory is
specifically used to examine gender issues. The theory developed for
gender is adopted from the theories that move in the field related to
gender issues. The theory in question is structural functional theory,
conflict theory, feminism theory and others.

Published
2017-12-30